As a first for Mechademia, the conference was not held in Japan or the USA, but this time in Singapore. A big thank you to Deborah Shamoon and the local team at the National University of Singapore for organizing the event.

The keynote presentation was held by Chua Beng Huat, currently professor emeritus at NUS. Titled “Approaches to Study of Pop culture in Asia”, he explored the ongoing changes in an increasingly transnational popular culture and the consequences for a field that used to call itself “Asian pop culture”. The discussion went from the definition of the field, its research methods and its visions for research beyond detailed analysis of – in his words “essentially ephemeral commercial products of pop culture.” He finished his presentation with a call to action for researchers to be aware of the options that analysis of large datasets offers in their field and that research without a broader outlook backed by “big data” will become increasingly irrelevant. This was a strong sentiment, and as researchers who are building an infrastructure for data-driven research we were very happy to hear it.
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